About Fuel Wrangler
We Started Because the Math Was Obvious
Small and mid-size fleets were paying retail fuel prices while large carriers got volume discounts. The only difference was leverage. We built Fuel Wrangler to give every fleet that leverage.
Built on the I-15 Corridor
We started with Utah HVAC and construction fleets running the I-15 between Ogden and St. George. The problem was the same everywhere: fleet managers didn't know what they were actually paying per gallon after fees. They didn't know if switching cards would help. And nobody was helping them figure it out.
So we built the aggregation layer. We pulled pricing from every major network along those routes, modeled the spend against fleet profiles, and started showing managers what they were leaving on the table. The numbers were embarrassing. And that was our product.
Seven years later, we're in 500+ fleets across the Mountain West. The product is bigger. The approach is the same: show you the math, let you decide.
Founded in Salt Lake City, UT
First 50 fleet customers on I-15 corridor
Launched real-time pricing dashboard
Expanded to Nevada and Idaho markets
Crossed 500 active fleet accounts
Launched mobile driver app and Wrangler Card
How We Operate
A few things we won't compromise on.
Local First
We started on the I-15 corridor. We know the Mountain West. That regional depth is a real advantage for fleets running Utah, Nevada, and Idaho routes.
Speed Over Polish
We'd rather get you a savings number fast than spend months building a demo. If the math works, we move. If it doesn't, we tell you.
No Lock-In
We don't charge setup fees. We don't lock you into annual contracts. If we stop saving you money, you leave. That's the deal.
Fleet-Side
We aggregate YOUR spend and use it as leverage. We work for fleets, not for fuel networks. That distinction matters.
Who's Behind It
People who've been in and around fleet operations, not just SaaS.
Operations Team
Fleet Optimization Specialists
Former logistics managers who've run fleets. They've been in the cab and behind the spreadsheet.
Tech Team
Fuel Data Engineers
Built the aggregation engine from the ground up. Real-time pricing feeds, not cached day-old data.
Support Team
Utah-Based Account Managers
You call, a person answers. No tickets. No bots. Someone who knows your account.